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‘Ireland’s Hidden Heartlands’ tourism brand unveiled

April 17th, 2018 | by

Fáilte Ireland has unveiled its new tourism ‘brand’: Ireland’s Hidden Heartlands, which will now become a tourism development zone with the organisation allocating investment and resources across the region.

‘The River Shannon will be a central focus of the brand,’ it says, ‘with a Shannon Master Plan currently being developed by Fáilte Ireland in partnership with Waterways Ireland to drive tourism opportunities both on and off the water, and in the towns surrounding it.’

An initiative which boosts tourism in the region (both domestic and from overseas) is to be welcomed, especially given the spectacular success of the Wild Atlantic Way, so we are looking forward to seeing the Master Plan.

You can read more, and watch the launch video, here:


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