Some more great content this week from Norbert Renaud of L’Ile Verte Pike Fishing Lodge. This week on his YouTube channel, Norbert gives us a great insight into pike fishing lures. Norbert has created his own line of pike lures – including gliders, swim baits, surface rodents and more.

Fugly lures – beauty is in the eye of the beholder

Norbert goes into great detail to describe how he designs the lures and how he wants them to behave in the water, what hardware he uses and why he chooses the colours for each.

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Norbert plans to produce a batch of each lure style and make them available through the Ile Verte online shop – so keep your eyes out for when each style drops.

Also released this week just in time for the cold snap was the third part of Norbert’s Cold Water Lure series and what better to try and trigger that take than a fishy stink. Norbert is as innovative as ever with his ideas on how to retro fit smells, scents and pheromones into his coldwater lures.

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Coming soon – Norbert plans to get back on the vice with his live fly-tying sessions, good news for the fluff chuckers out there, so keep a close eye out for that.

If you like what you see, don’t forget to like and subscribe to the channel for more great lure and fly fishing content.